The Advanced Media Workflow Association, Inc. (AMWA) began in January 2000 as the Advanced Authoring Format (AAF) Association, Inc. The organization's name was officially changed in May 2007 to better reflect the direction and scope of the association and its mission statement.



With worldwide representation from both media companies and their suppliers, the AMWA currently focuses on the industry move to IP based architectures. To enable software based systems to recognize and exploit devices, the AMWA has developed the Networked Media Open Specifications (NMOS). These have been created in practical workshops by the Networked Media Incubator project.


This activity complements the work of other well established technology associations, such as the Audio Engineering Society (AES), the European Broadcasting Union (EBU), the Society of Motion Picture and Television Engineers (SMPTE) and the Video Services Forum (VSF).


The AMWA continues its support for the Media Exchange Format (MXF), the Advanced Authoring Format (AAF) and the Framework for Interoperable Media Services (FIMS).


The organization maintains open membership and committee participation.


Advanced Media Workflow Association... How we’re structured and how we work (pdf, 216k)


  • Maxime Caron - Director New Technologies, CBC

  • Thomas Edwards - VP Engineering & Development, Walt Disney Television

  • ​Brad Gilmer - Executive Director, AMWA

  • Hans Hoffmann - Head of Media Fundamentals and Production Technology, EBU

  • John Mailhot - Systems Architect for IP Convergence, Imagine Communications

  • Douglas Pelenberg - Director, Media Technical Operations, PBS

  • Gerard Phillips - Systems Engineer, Arista Networks

  • Roger Sacilotto - Software Engineer, AVID

  • Ryoichi Sakuragi - Solution Engineering Manager New Tech & Business Dev Europe, Sony

  • Phil Tudor - Principal Technologist, British Broadcasting Corporation



  • Finance Committee Chair - Gerard Phillips, Arista, gp@arista.com

AMWA Mission
The AMWA is an open, community-driven forum, advancing business-driven solutions for Networked Media workflows.


AMWA Vision
The AMWA is the recognized authority focused on the creation of fully automated, virtualized media workflows.

All Association policies can be found under Policy Documents.


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