​​What Is the JT-DMF?
 

JT-DMF is a joint initiative between the EBU and AMWA to define and accelerate the technologies, architectures, and business practices required to enable dynamic media facilities — environments where resources can be instantiated programmatically, reconfigured on demand, and reused across productions.

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Think of it as a move from fixed, static infrastructure to adaptive, service-oriented media operations.

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Our work spans both technical innovation and business transformation. Dynamic facilities aren’t just an engineering challenge: they represent a fundamental shift in how media organizations plan, deploy, scale, and finance their operations.

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JT-DMF Kick-Off Meeting Summary & What Comes Next

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The Joint Task Force on Dynamic Media Facilities (JT-DMF) officially launched with an intensive two-day kick-off meeting bringing together the EBU and its members, the AMWA community, and a uniquely balanced mix of vendors, end users, and systems integrators. It was an outstanding mix of commercial and public broadcasters from Europe and North America.

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The goal: shape the future of dynamic, flexible, software-driven media facilities — and build the roadmap together.

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A Unique Cross-Industry Effort

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One distinguishing feature of JT-DMF is the diversity of contributors:

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• Broadcasters and end users defining real-world requirements

• Vendors and solution providers aligning roadmaps

• Systems integrators ensuring practical, deployable approaches
   

This balanced representation of EBU members and AMWA members ensures that the outputs are practical, interoperable, and globally relevant.

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Four Tracks
 

During the kick-off, participants divided into four parallel tracks, each of which will become a formal AMWA Working Group:

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1. End-to-End Synchronisation Model

Creating a unified model for timing and synchronization across dynamic, distributed facilities.

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2. Compute Resources Management

Defining how compute, storage, networking, and specialized media functions can be provisioned, orchestrated, scaled, and released.

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3. Flow Discovery & Connection

Establishing how media flows are discovered, described, negotiated, and connected within a dynamic environment.

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4. Business-Level Discussion

Identifying the business drivers, commercial models, and organizational changes required to adopt dynamic media architectures.

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How to Participate
 

AMWA members can join and contribute to any technical or business working groups:
 

• General or Principal Members: participate in all working groups

• Associate Members: participate in one working group

• Organizations wishing to contribute to multiple tracks can upgrade to the General Membership level.
   

Participation is open to professionals across engineering, architecture, R&D, product development, and business strategy.

For membership info or to join any of the working groups, contact cindyz@AMWA.tv

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What’s Next
 

The next steps for JT-DMF include:
 

• Finalizing the scopes and charters for each Activity Group

• Scheduling regular virtual meetings across tracks

• Preparing the first round of technical and business deliverables

• Planning the next in-person meeting, anticipated for Q1 next year in North America
   

This work will shape how the industry builds flexible, scalable, future-ready media facilities — and we invite the community to be part of it.

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