ABOUT AMWA

The Advanced Media Workflow Association, Inc. (AMWA) began in January 2000 as the Advanced Authoring Format (AAF) Association, Inc. The organization's name was officially changed in May 2007 to better reflect the direction and scope of the association and its mission statement. With representatives from several major players in the global media and entertainment industry, the AMWA focuses on file-based workflows to benefit content creators including film, television, advertising, Internet and post-production professionals.

The AMWA continues its support of the Advanced Authoring Format (AAF), developed to enable content creators to easily exchange digital media and metadata across platforms.

The AMWA strives for compatibility between AAF, BXF, MXF (AMWA is a co-creator) and XML.

The Executive Director of the AMWA Association is industry veteran, Brad Gilmer. Founding members of the AAF Association were Avid, the BBC, CNN, Autodesk Entertainment (formerly Discreet), Ascent Media, Matrox, Microsoft, Pinnacle, Quantel, Sony, Turner Entertainment Networks, and the U.S. National Geospatial-Intelligence Agency (formerly National Imaging and Mapping Agency). View the current list of AMWA Association Board Directors. View the AMWA Committee Chairs.

View our growing Membership List. For information about becoming an AMWA member, see Join AMWA.

AMWA Mission
Lead the media industry worldwide in developing and advancing the adoption of open standards and technology that enable more effective networked media workflows.

AMWA Vision
The Advanced Media Workflow Association is an open, community-driven forum focused on the creation of timely, innovative, business-driven specifications and technologies for networked media workflows.

See the AMWA At a Glance flyer (pdf, 229k) for a quick overview of the association. It can be downloaded and printed for distribution to those interested in joining the organization.

ASSOCIATION DOCUMENTS

ASSOCIATION LICENSES

These documents contain licenses related to the AMWA Association:

ASSOCIATION POLICIES