AMWA and EBU Form JT-DMF: Joint Task Force on Dynamic Media Facilities for Transition to Software-Based Media Production
- AMWA
- Sep 13
- 2 min read
Updated: Sep 22
Partnership to address business and technical challenges of DMF adoption
September 13, 2025 – The Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU) today announced the formation of the Joint Task Force on Dynamic Media Facilities (JT-DMF), a groundbreaking collaboration designed to facilitate an industry-wide transition to the Dynamic Media Facility (DMF) concept and software-based media production.
The JT-DMF aims to establish an industry council bringing together vendors, end-users, and systems integrators to discuss critical business, technical, and strategic questions and challenges.
Initial focus areas include developing timing models to support the Media Exchange Layer (MXL) Software Development Kit (SDK) open-source project, establishing a business-level advisory council, and addressing orchestration challenges through AMWA's expertise in media workflows and Networked Media Open Specifications (NMOS).
The task force will operate as workgroups composed of members of EBU and AMWA, ensuring broad industry representation and expertise, with a governance committee composed of leadership from both organizations.
Félix Poulin, Director of Global Innovation Collaborations, CBC/Radio-Canada, emphasized the significance of the task force, stating, "This initiative will be at the forefront of this emerging technology and represents a pivotal next step in our industry's evolution toward more flexible, efficient media production environments."
“This is a major milestone toward an open, efficient, software-defined future, as key players in the industry join together,” said Willem Vermost, Senior Media Technology Architect, EBU. "At EBU, we are proud to work with AMWA on this joint task force because our organizations share a common vision for a scalable, interoperable, agile media landscape."
"This collaboration leverages the collective expertise of our member organizations to drive meaningful industry transformation," said Brad Gilmer, Executive Director, AMWA. "It represents the ideal place for these critical discussions to happen, bringing together business and technical perspectives to address the complex challenges of dynamic media facility implementation."
Phil Tudor, Head of Applied Research, BBC R&D, emphasized the broad nature of the effort: "The Task Force will bring together a wealth of experience to ensure that the next wave of live production infrastructure can benefit users and vendors alike. We are looking forward to working with EBU and AMWA on what promises to be an exciting set of challenges for the industry."
For more information on the JT-DMF, contact Cindy Zuelsdorf of AMWA at cindy.zuelsdorf@amwa.tv or Patrick Wautier of EBU at wauthier@ebu.ch.

About AMWA
The Advanced Media Workflow Association (AMWA) is a membership organization that brings together the media industry to collaborate on open standards and best practices for media workflows. AMWA develops the Networked Media Open Specifications (NMOS) and promotes vendor-neutral approaches to media technology implementation. Find out more at https://www.amwa.tv/.
About EBU
The European Broadcasting Union (EBU) is the world's foremost association of national public media organizations, representing 113 members from 56 countries. The EBU promotes the interests of public media and facilitates the exchange of program content, best practices, and technical standards among its members. Find out more at https://www.ebu.ch/home.
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The AMWA and EBU's JT-DMF initiative is a brilliant move toward embracing smarter, software-based media production. It's great to see traditional workflows being reimagined for efficiency and adaptability. This kind of innovation shows how progress often means knowing when to shift gears and let technology do the heavy lifting. Honestly, it reminds me of academic life too—when things pile up, it’s smarter to delegate. That’s exactly why I choose MyAssignmentHelp to "write my assignment for me". Just like JT-DMF is streamlining media processes, sometimes you need to streamline your own workload. Trusting experts to handle the technical stuff isn’t cheating—it’s just working smarter in a fast-moving world.