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AMWA and EBU Form JT-DMF: Joint Task Force on Dynamic Media Facilities for Transition to Software-Based Media Production

  • Writer: AMWA
    AMWA
  • Sep 13, 2025
  • 2 min read

Updated: Nov 6, 2025


Partnership to address business and technical challenges of DMF adoption


September 13, 2025 – The Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU) today announced the formation of the Joint Task Force on Dynamic Media Facilities (JT-DMF), a groundbreaking collaboration designed to facilitate an industry-wide transition to the Dynamic Media Facility (DMF) concept and software-based media production.


The JT-DMF aims to establish an industry council bringing together vendors, end-users, and systems integrators to discuss critical business, technical, and strategic questions and challenges.


Initial focus areas include developing timing models to support the Media Exchange Layer (MXL) Software Development Kit (SDK) open-source project, establishing a business-level advisory council, and addressing orchestration challenges through AMWA's expertise in media workflows and Networked Media Open Specifications (NMOS).


The task force will operate as workgroups composed of members of EBU and AMWA, ensuring broad industry representation and expertise, with a governance committee composed of leadership from both organizations. 


Félix Poulin, Director of Global Innovation Collaborations, CBC/Radio-Canada, emphasized the significance of the task force, stating, "This initiative will be at the forefront of this emerging technology and represents a pivotal next step in our industry's evolution toward more flexible, efficient media production environments."


“This is a major milestone toward an open, efficient, software-defined future, as key players in the industry join together,” said Willem Vermost, Senior Media Technology Architect, EBU. "At EBU, we are proud to work with AMWA on this joint task force because our organizations share a common vision for a scalable, interoperable, agile media landscape."


"This collaboration leverages the collective expertise of our member organizations to drive meaningful industry transformation," said Brad Gilmer, Executive Director, AMWA. "It represents the ideal place for these critical discussions to happen, bringing together business and technical perspectives to address the complex challenges of dynamic media facility implementation."

Phil Tudor, Head of Applied Research, BBC R&D, emphasized the broad nature of the effort: "The Task Force will bring together a wealth of experience to ensure that the next wave of live production infrastructure can benefit users and vendors alike. We are looking forward to working with EBU and AMWA on what promises to be an exciting set of challenges for the industry."

For more information on the JT-DMF, contact Cindy Zuelsdorf of AMWA at cindy.zuelsdorf@amwa.tv or Patrick Wautier of EBU at wauthier@ebu.ch.





About AMWA 

The Advanced Media Workflow Association (AMWA) is a membership organization that brings together the media industry to collaborate on open standards and best practices for media workflows. AMWA develops the Networked Media Open Specifications (NMOS) and promotes vendor-neutral approaches to media technology implementation. Find out more at https://www.amwa.tv/.


About EBU 

The European Broadcasting Union (EBU) is the world's foremost association of national public media organizations, representing 113 members from 56 countries. The EBU promotes the interests of public media and facilitates the exchange of program content, best practices, and technical standards among its members. Find out more at https://www.ebu.ch/home






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8 Comments


jesscia carvin
jesscia carvin
4 days ago

The collaboration between AMWA and EBU highlights how industries move forward when standards, coordination, and shared responsibility are prioritized. As media facilities transition to flexible, software driven environments, the focus on orchestration, governance, and long term reliability becomes essential. In many ways, it reflects how other sectors approach protection and continuity, whether in technology or physical assets. Just as a battery lock for 3 battery setup ensures stability and security at the hardware level, structured frameworks such as JT DMF help safeguard complex media operations during major transitions.

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Haseeb Aslam
Haseeb Aslam
5 days ago

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Hazel Grace
Hazel Grace
Jan 19

The collaboration between AMWA and EBU shows how the media industry is evolving toward fully software-based production, combining expertise from vendors, broadcasters, and integrators to streamline workflows. It’s impressive to see the focus on interoperability and scalable solutions, which could really shape the future of live production and content exchange. While reading about these technical developments, it’s easy to get inspired and think about celebrating innovation in style, maybe wearing something comfortable yet motivating like a champs shirt during long planning or brainstorming sessions.

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